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Jio has on April 28 announced the launch of the first edition of its 'Jio Gold 24K Days' initiative, offering customers incentives on digital gold purchases ahead of Akshaya Tritiya, a festival that symbolises enduring prosperity and abundance, from April 29-May 5. "Customers can buy digital gold during Jio Gold 24K Days, and get additional free gold," Jio Financial Services said on Monday, April 28, 2025.

Jio Gold 24K Days are days around special occasions, during which users of the JioFinance and MyJio apps can benefit from special offers while purchasing digital gold, said the company.

During the first edition of Jio Gold 24K Days from April 29, 2025 to May 5, 2025, customers buying digital gold worth Rs 1,000 to Rs 9,999 will receive 1% free gold using the offer code JIOGOLD1. For purchases above Rs 10,000, customers will get 2% free gold, using the promo code JIOGOLDAT100 at checkout. This offer is valid for up to 10 transactions per user, during the offer period.

Customers will receive the additional digital gold within 72 hours from the time of purchase. The maximum value of free gold a single customer can get is Rs 21,000. The offer is only valid on lumpsum purchase of gold, and not on gold SIPs. Here are offer terms and conditions.

Jio Gold provides a fully digital, secure, and seamless experience for purchasing digital gold and redeeming such investments in the form of cash, gold coins, or gold jewelry. With investments starting from as little as Rs 10, customers can invest in digital gold anytime, anywhere, said the company.

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