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ASUS India Republic of Gamers (ROG) has finally unveiled the much-awaited ROG Xbox Ally and ROG Xbox Ally X in India. The new handheld gaming device is powered by the latest AMD Ryzen processor and offers console-grade performance in a compact ergonomic design, allowing gamers to play all their games anywhere, said the company in an official release.

Designed with Xbox, the new ROG Xbox Alley and ROG Xbox Alley X will be available at a starting price of Rs 69,990 and Rs 1,14,990, respectively. Pre-orders are available across all platforms, starting October 7th until late evening on October 16th. Customers can pre-order from any of the following platforms – ASUS and ROG Exclusive Stores, ASUS eShop, Amazon, Vijay Sales and Authorised ASUS Partners. It should be noted that both devices will be available in stores from late evening of October 16, 2025.

According to the company, gamers who pre-order the ROG Xbox Ally or Ally X can get rewards for a limited time:

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Step 1:Pre-order your ROG Xbox Ally / ROG Xbox Ally X from authorized platforms between 7th Oct, 2:00 PM – 16th Oct, late evening.

Step 2:After pre-ordering, visit the ASUS Website to generate your Coupon Code within the same period (7th Oct, 2:00 PM – 16th Oct, late evening).

Step 3:Receive your exclusive Coupon Code directly on your registered email ID from ASUS.

Step 4:Once your ROG Xbox Ally / ROG Xbox Ally X is delivered, visit asuspromo.in and redeem your benefits within 20 days of purchase.

The ROG Xbox Ally X is coupled with a massive 80Wh battery and a dedicated NPU for AI-powered performance optimization.

Starting Price: Rs 1,14,990

Meanwhile, the ROG Xbox Ally comes with a 60Wh battery, offering outstanding performance and portability for gamers on the go.

Starting Price: Rs 69,990

Both handhelds incorporate Radeon’s latest gaming technologies, including FSR, RSR, and AFMF. With Windows 11 built in, users can enjoy a versatile platform that supports all their favourite PC and Xbox titles with ease, said the company.

The ROG Xbox Ally lineup features a stunning 7-inch Full HD (1080p) IPS display with 120Hz refresh rate, AMD FreeSync Premium, and Corning Gorilla Glass Victus protection. The ergonomic design takes cues from the Xbox Wireless Controller and also has up to 24GB LPDDR5X memory, 1TB PCIe SSD storage, and WiFi 6E connectivity.

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Priya Vishwakarma, Sub Editor – Zee Business Digital

Priya Vishwakarma is a digital media journalist with over 3.5 years of experience. Currently the Sub Editor at Zee Business Digital, ...LATEST NEWSBy accepting cookies, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.