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External Affairs Minister Dr S Jaishankar on Thursday underscored the need to give voice to cultural traditions and harness technology responsibly to shape a more equitable global future.

Speaking at Day 2 of the World Audio Visual and Entertainment Summit (WAVES) 2025, he said that pluralism, although intrinsic to the world, had long been suppressed by colonialism and dominance by major powers.

“The world is intrinsically and essentially diverse, and pluralism has been suppressed in the past by both colonialism and big power dominance,” Jaishankar said.

He stressed that building a fairer international system would require “giving voice to our traditions, heritage, ideas, and creativity.”

The minister said the ongoing global transformation had a “strong cultural dimension,” and called for innovation and technology to be leveraged in ways that elevate diverse voices. “That is best done by harnessing the power of technology more effectively,” he noted, adding that “innovation is key to the leapfrogging that will create ‘Viksit Bharat by 2047’.”

Jaishankar also called for accompanying changes in mindsets, policy frameworks, and global practices to foster inclusive growth. “We need accompanying shifts in mindsets, frameworks, policies, and practices to build a global workplace and workforce. Remember, neither talent nor tasking will be stationary. Smoother mobility can contribute to stronger creativity,” he said.

Pointing to the overwhelming volume of information in the digital age, he highlighted the challenge of capturing attention and the importance of preparing young people for this landscape. “It is particularly important that young talent is made ready for it, including through skills diffusion,” he remarked.

On the emerging role of Artificial Intelligence, Jaishankar warned of new challenges, from authenticity to intellectual property concerns. “Every advancement has its issues, and AI will be no different. Even as the politics of this era will grapple with authenticity concerns, businesses will have to deal with new intellectual property challenges as they promote innovation and creativity for all,” he said.

He also called for ethical and inclusive use of emerging technologies. “The responsible use of emerging technologies will be an increasing preoccupation. Reducing bias, democratising content, and prioritising its ethics are all part of the emerging discourse,” Jaishankar said.

WAVES 2025, which is being held at the Jio World Centre in Mumbai from May 1 to May 4, will have an extensive list of speakers from the entertainment world, aims to boost the potential of the media and entertainment industry that reached a revenue of Rs 2.5 lakh crore in 2024.

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