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Dhanteras shoppers favour gold coins and lightweight jewellery, silver sales jumpDhanteras 2025 saw shoppers opting for gold coins and lightweight jewellery as high gold prices persisted. Silver purchases also surged, with demand for coins and bullion outpacing last year.By Anshul   October 20, 2025, 10:56:13 AM IST (Updated)2 Min ReadChoose  CNBC TV18 on Google

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Despite all-time high gold prices, Indian consumers showed no signs of restraint this Dhanteras, shifting their festive buying patterns toward coins, bars and investment-grade silver over heavy jewellery purchases, according to industry bodies.

Dhanteras — which marks the beginning of the five-day Diwali festival — fell on October 18 this year and remained one of the strongest gold-buying occasions despite 24-carat gold reportedly touching around ₹1.30 lakh per 10 grams in some markets.

Gold and silver purchases cross ₹60,000 crore

The Confederation of All India Traders (CAIT) estimated that overall Dhanteras spending crossed ₹1 lakh crore, with gold and silver alone accounting for nearly ₹60,000 crore — a 25% increase over last year.

Delhi alone saw purchases exceeding ₹10,000 crore, industry officials said.

Preference shifts toward coins, lightweight jewellery

High prices prompted many buyers to opt for smaller denominations, particularly coins and bars, over heavy jewellery.

Demand for silver coins in particular jumped by an estimated 35-40% from last year, according to data cited by PTI.

Colin Shah, Managing Director at Kama Jewelry, said that while investment-driven purchases remained strong, consumer behaviour was notably bifurcated.

“Irrespective of the sky-high price of gold, favourable economic conditions and GST reforms enabled a tremendous response. A significant demand was seen for light-weight jewellery among younger buyers, while bullion witnessed major traction due to soaring gold prices,” he said.

Wedding-season buyers were also reportedly looking to lock in current prices before further increases.

Silver outpaces gold in volume terms

With silver prices climbing sharply — touching roughly ₹1.8 lakh per kg compared to ₹98,000 last year — retailers reported that the white metal outpaced gold in terms of transaction volumes.

Jewellers’ associations noted that heightened gold rates made silver a more accessible investment avenue, driving bulk purchases of coins and artefacts.

-With agencies inputsContinue ReadingFirst Published: Oct 20, 2025 10:50 AM ISTCheck out our in-depth Market Coverage, Business News & get real-time Stock Market Updates on CNBC-TV18. Also, Watch our channels CNBC-TV18, CNBC Awaaz and CNBC Bajar Live on-the-go!TagsdhanterasDiwaligoldsilver