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Flam, a provider of GenAI-powered enterprise solutions, has raised $14 million in Series A funding to scale its AI Infra technology. Headquartered in San Francisco in the US and Bengaluru in India, Flam empowers brands, broadcasters, and enterprises to turn any touchpoint—across digital, television, retail, and live events—into interactive, measurable and engaging gateways.

Investment round

The latest investment round was led by RTP Global, with participation from Dovetail and other existing investors, taking Flam’s total funding to $22 million, according to a press release.

“The time for MR is now — and Flam is uniquely positioned to lead this wave. What excites us is not just the technology, but the clarity of vision and speed of execution. Shourya, Malhar and team are building a category-defining company—and we’re excited to be part of their journey in this next phase of growth,” said Nishit Garg, Partner at RTP Global.

With its Series A secured, Flam aims to redefine how consumers interact with ads, retail aisles, live broadcasts and fan moments—turning content and interfaces into shoppable, shareable experiences that deliver measurable ROI.

Amal Parikh, Managing Director at Dovetail, said: “With Limitless applications, strong execution and clear vision we believe Flam is set to redefine how brands connect with consumers.”

What is Flam?

Founded in 2021 by BITS Pilani alumni Shourya Agarwal, Malhar Patil, and Amit Gaiki, Flam is building a full-stack enterprise suite of GenAI-powered products to redefine how brands engage with audiences. 

“Our mission is to turn every touch-point — Digital, Broadcast TV, Mass Media, Retail, Stadium Fan engagements —into an interactive digital experience,” said Shourya Agarwal, co-founder and CEO of Flam.

“We are laser focused  to ship the GenAI tools that brands and enterprises have been yearning for. Flam has galvanised marketers around the world now we’re taking it to the next level with a full stack enterprise suite of products across channels; to make them engaging, measurable, interactive,” said Agarwal.

“The World is meant to be experienced. Immersive media shouldn’t just be a video… That said, the creation of immersive media should be as easy and ubiquitous as a video. Flam is here to power enterprises precisely for this,” added Agarwal.

“This capital unlocks the next chapter of Flam’s deep‑tech roadmap. Our edge‑compute architecture already streams hyper-real mixed‑reality in under 300 ms; the next milestone is a fully generative pipeline that lets brands create, personalise, and publish Digital and 3D experiences on the fly—secure and at scale,” said Amit Gaiki, co‑founder and CTO, Flam.

What does Flam do?

Starting this year, Flam has been accelerating R&D on its app-less GenAI infrastructure that enables brands to create, publish and measure high-fidelity MR, 3D and Digital experiences in less than 300 ms on any smartphone. The same infra already powers campaigns for Google, Samsung, Emirates and hundreds of global enterprises and agency powerhouses.

The platform is already being used by more than 100 global brands including Google, Samsung, Emirates, Britannia, and Mahindra, with real-time mixed reality campaigns that have reached over 380+ million users, according to Flam. From turning product packaging into shareable stories to activating 3D demos on TV ads and billboards, Flam is helping brands create experiences that feel native to how people consume media today.

Flam currently employs more than 120 people across its engineering, AI, creative tech, and go-to-market teams. It expects to take its workforce beyond 180 employees by the end of 2025, with expansion across the US, Europe and Asia already underway.

It will expand its partner program for creative studios and global platforms, enabling Fortune 500 brands to move from pilot to rapid global roll-out . Upcoming product development includes GenAI-driven 3D asset generation, Democratising MR deployment at scale, Enterprise Suite of Products across Industries, and Infrastructure for broadcasters and fan engagement.

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