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Flipkart secures NBFC licence from RBI, becomes first Indian e-commerce firm to offer direct lendingWalmart’s Flipkart has secured an NBFC licence from RBI, becoming the first major e-commerce platform in India to offer direct lending to customers and sellers.By CNBCTV18.com June 5, 2025, 9:19:59 PM IST (Published)1 Min ReadWalmart-owned Flipkart has confirmed to CNBCTV18, that it has received a Non-Banking Financial Company (NBFC) licence from the Reserve Bank of India (RBI), making it the first major e-commerce platform in India to secure such approval for direct lending.

The certificate of registration was issued by RBI in March, allowing Flipkart to offer loans directly to customers and sellers on its platform. Previously, Flipkart facilitated loans through tie-ups with Axis Bank and IDFC Bank, but the new licence enables it to lend independently while still being restricted from accepting deposits.

Strategic move in Fintech expansion

Flipkart’s entry into direct lending is expected to boost profitability and enhance financial services for its vast user base. The company plans to integrate lending solutions within its e-commerce platform and fintech app Super. Money, offering personal loans and credit options to both buyers and sellers.

The move comes as Amazon, Flipkart’s biggest rival, is in the process of acquiring Axio, a lending startup, to expand its financial services. Flipkart’s NBFC licence positions it as a key player in India’s evolving fintech space, with plans to scale lending operations in the coming months.Continue ReadingCheck out our in-depth Market Coverage, Business News & get real-time Stock Market Updates on CNBC-TV18. Also, Watch our channels CNBC-TV18, CNBC Awaaz and CNBC Bajar Live on-the-go!TagsFlipkartNBFCRBI