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Prime Minister Narendra Modi today, September 24 announced the commencement of an online auction featuring a curated collection of gifts received during various official programmes and engagements. PM Modi urged citizens to actively participate in the auction, noting that the proceeds will contribute to the Namami Gange initiative—India’s flagship programme for the conservation and rejuvenation of the River Ganga.

In a post on X, he wrote, "Over the past few days, the online auction for the various gifts I have received during my different programmes has been underway. The auction includes very interesting works which illustrate the culture and creativity of India. The proceeds from the auction will go towards Namami Gange. Do take part in the auction."Over the past few days, the online auction for the various gifts I have received during my different programmes has been underway. The auction includes very interesting works which illustrate the culture and creativity of India. The proceeds from the auction will go towards… pic.twitter.com/ONOq88XOXZ

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— Narendra Modi (@narendramodi) September 24, 2025

The E-auction of the Prime Minister's mementos started on September 17, and will end on October 2, the period during which the nation is observing 'Seva Pakhwada' towards public service.

According to Union Culture and Tourism Minister Gajendra Singh Shekhawat, more than 1,300 gifts received by PM Modi are on the block in this auction and they include paintings, artefacts, sculptures, idols of gods and goddesses and some sports items.

All the 1,300 items that have been put up for bidding are available on the official portal www.pmmementos.gov.in.

Notably, PM Mementos is an open auction portal of the government, that enables the buyers to participate in the online auction for the items on display after due registration.

A special highlight of this edition is the sports memorabilia gifted by India's para-athletes who participated in the Paris Paralympics 2024. These tokens symbolise resilience, excellence, and the indomitable spirit of Indian sportspersons.

“All the proceeds from the e-auction will go to the Namami Gange project, the government's flagship initiative for the rejuvenation, conservation, and protection of the Ganga and its ecosystem,” said a statement from the Culture Ministry.

The first such auction was held in January 2019. Since then, thousands of unique gifts presented to PM Modi have been auctioned, raising more than ₹50 crore in support of the Namami Gange project.

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