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Promoters of Cello World explore sale of controlling stakeCello World promoters may sell controlling stake, hire banker, talk to Kedaara Capital, Blackstone, Temasek, Advent International, Amundi as stock rebounds slightly.By Yash Jain  March 24, 2026, 6:17:56 PM IST (Published)2 Min ReadPromoters of Cello World are exploring a potential sale of a controlling stake in the company, according to sources familiar with the development.

The promoter group, which currently holds a 75% stake in the company, has initiated the process and appointed an investment banker to evaluate and run the transaction. Sources indicate that early-stage discussions are underway, with the promoters reaching out to a clutch of large private equity players.

Among those who have received feelers are Kedaara Capital, Blackstone, Temasek, Advent International and Amundi’s private equity arm, sources added.

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While the transaction is still at a preliminary stage, any sale of a controlling stake is likely to trigger a mandatory open offer under market regulations, requiring the incoming investor to make an offer to public shareholders.

Cello World operates across categories such as writing instruments, stationery, moulded furniture and consumer housewares.

CNBC-TV18 has reached out to Cello World for comment. A response is awaited.

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Shares of the company ended 3.62% higher at ₹412 on Tuesday. The stock has declined more than 31% over the last six months.Continue Reading(Edited by : Gareema Bangad)Tagscello worldpromoter stake saleshare market today