Sula Vineyards eyes entry into premium spirits market via acquisition: Sources
Published on 20/08/2025 03:43 PM
Sula Vineyards eyes entry into premium spirits market via acquisition: SourcesSula Vineyards, India’s largest winemaker, is exploring acquisitions to enter the premium spirits space, with discussions underway with smaller whisky, scotch and vodka brands, sources told CNBC-TV18.By Yash Jain August 20, 2025, 4:04:27 PM IST (Updated)2 Min Read
Sula Vineyards, India’s largest producer and seller of wine, is exploring expansion into the premium spirits segment, sources told CNBC-TV18. The company is said to be in talks with two to three smaller brands for potential acquisitions, aimed at facilitating entry into the whisky, scotch and vodka categories.
The acquisition strategy is primarily targeted at margin enhancement, with Sula expected to leverage its extensive pan-India distribution network spanning 25,000 point-of-sale touchpoints across 23 states and 7 union territories.
As of FY2025, the company reported a Net Debt/EBITDA ratio well below its internal benchmark of 2×, reflecting a healthy leverage profile.
When approached by CNBC-TV18, Sula’s management declined to comment on what it termed market speculation, but said it consistently evaluates opportunities to improve revenue, profitability and shareholder value.
Also Read: Sula CEO calls for minimum import price as cheaper foreign wines enter India
Wine tourism has emerged as a growth driver, with Q1 revenue rising 21.8% YoY to ₹13.7 crore, aided by higher footfalls, record occupancy at its resorts, and increased guest spending. The newly operational Samruddhi Highway, which shortens travel time from Mumbai to Nashik, also boosted momentum.
Sula’s premium wines, including The Source and RASA, saw strong demand, while the company also launched 'Sula Muscat Blanc', India’s first low-alcohol Muscat wine at 7.5% ABV, it had said in July's business update.
Shares of Sula Vineyards surged as much as 8% on August 20 after CNBC-TV18 first reported its potential diversification into spirits. The stock closed at ₹257, up 2.49%, on NSE.
Continue Reading(Edited by : Sheersh Kapoor)First Published: Aug 20, 2025 3:43 PM ISTCheck out our in-depth Market Coverage, Business News & get real-time Stock Market Updates on CNBC-TV18. Also, Watch our channels CNBC-TV18, CNBC Awaaz and CNBC Bajar Live on-the-go!Tagsshare market todaySpiritsSula VineyardsWine